Owen Baum · Advertising Strategist · CU Boulder APRD '26
Strategy
with a beat.
I'm a strategist who grew up between a bass amp and a fly rod. I approach advertising the way I approach a river or a song: read the room, find the tension, and then make a move worth remembering.
Brand strategy · New ventures · Rebrands · Integrated campaigns
Selected Work · 2025–26
All work →
Howler Bros
Brand Strategy · Integrated CampaignExpanding an adventure-driven apparel brand from a male-centered identity into an inclusive, passion-forward community.
Bumps for Boomers
Brand Strategy · RebrandRebranding an Aspen ski program so accomplished adult skiers feel like athletes, not students.
Groove Garden
New Venture · Investor PitchA music collaboration platform built for musicians, not algorithms.
Smartwool Camp
Brand Extension · StrategyA brand extension that takes merino comfort from the trail to the tent.
Arc'teryx: When the Stunt Misses
Brand Case Study · PRA case study on brand values, PR fallout, and Tibetan fireworks.
MTV Brand Revival
Brand Revival · Digital StrategyReposition a cultural giant as a digital-first music brand for Gen Z.
GreenKey
New Venture · Integrated CampaignPremium golf course access without the country-club membership.
About
More about me.
I am avid about the outdoors, music, and how the lessons I have learned will help me make a positive impact. That's what shows up in the work.
More about me →Ready to hire
Contact Me.
Open to internships and full-time strategy roles for summer & fall '26.